New Media

Integrated Features

  • Category: New Media
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It's been long known that radio and online just click when it comes to their combined ability to keep listeners informed and entertained, at the same time as delivering results for clients. Grant Broadcasters' Integrated Features leverage the power of both to deliver a range of interesting and informative online and radio content pieces that generate traffic to our online properties and create entertainment on-air. As well as promotions with a seasonal and topical focus, we work with clients to deliver bespoke solutions to generate engagement with our local audiences to benefit both our clients and us.

Seasonal Features

Valentines Day - dedicated online content and radio vignettes that highlight this romantic time
Mothers Day - great gift ideas and beautiful on-air feature spots.
Fathers Day - all the things that Dad loves as well as on-air spots that capture the fun of Dads
Christmas - gift, decoration, cooking and fun ideas for Christmas and the school holidays

Digital

  • Category: New Media
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There is big world out there when it comes to Digital. And no other medium has embraced the web, social and mobile like radio has. While other media have struggled to adapt to a new world of options, commercial radio has thrived online. In 2013, Facebook even highlighted commercial radio as the strongest of all media on their platform.

Grant Broadcasters not only embrace new media, we are creating new ways of engaging with listeners, clients and the wider world with a range of digital and online tools and products.

Take a look at some of what we've been up to in the digital space. 

Brand Extension - taking what's great about radio and extending it online. read more>
Integrated Features - Leveraging the best features of radio and online. read more>

Brand Extension

  • Category: New Media
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Radio is about so much more these days than what comes out of speakers. Our radio brands are as active online as they are on-air. This has led to us building significant traffic to our branded websites across the country.

We have achieved this success by being consistent, innovative, and true to our commitment to our target audience.

While our websites are designed to be familiar and attractive to those visiting for the first time, they are also designed in such a way to maximise return on investment for our clients as well as provide an easy-to-navigate user experience for our audience.

By using relevant pillars such as local news, local community events, local personalities, and hand-picking areas of syndicated content to suit our target audience, we have created websites that go way beyond what you'll hear on-air. Our sites are local portals full of unique information and entertainment not available from other websites or media.

Click on the thumbnails below to see some of our brand extension websites.