3BA and Power FM reach 91,200 Ballarat locals each week

VIC BAL Survey Results 2021

"Great to see our commitment to being Ballarat's leaders in local achieve such strong results, I couldn't be prouder of the team. It's their hard work in the community that makes results like this possible," said General Manager John Fitzgibbon.

Key Wins 3BA

  • #1 Station listened to most, all people 35+, 24.9% **
  • #1 Station listened to most, all people 35+, breakfast 26.5% **
  • #1 Station listened to most, all people 35+, mornings 25.1% **
  • #1 Station listened to most, all people 35+, afternoons 24% **
  • #1 Station listened to most, all people 35+, workplace 30.4% **
  • #1 Station listened to most, all people 35+, night 15.7% **

Key Wins Power FM

  • #1 Station listened to most, all people 10-39, 44.9% ^
  • #1 Station listened to most, all people10-39, breakfast 44.9% ^
  • #1 Station listened to most, all people10-39, mornings 36,4% ^
  • #1 Station listened to most, all people 10-39, afternoons 45.3% ^
  • #1 Station Listened to most all people 10-39, drive 40.2% ^
  • #1 Station Listened to most, all people 10-39, nights 34.0% ^

 

Source information for each statement above - there may be multiple sources to reference with * or ^ symbols.

  • * Xtra research Ballarat survey 1 2021, unduplicated cume.
  • ** Xtra research Ballarat survey 1 2021, daypart station listened to most, all people 35+.
  • ^ Xtra research Ballarat survey 1 2021, daypart station listened to most, all people 10 - 39.